Serena - Dubailand  

Serena, by Dubai Properties is a master-community that will cover an area of 8.2 million square feet. The developer plans to build this community around affordable housing communities and the project will be built in three phases.

Master Community: Dubailand
Property Types Available: Townhouses
Location: Dubai Bypass Road, Al Qudra Road
Status: Under Construction
Year Launched: 2016
Estimated Completion Date: December 2020
Developer: Dubai Properties Group
Title Type: Freehold
Life Cycle: Under Construction
Under-Construction Townhouses: 1,036

Investment Feasibility & Decision Drivers

Snapshot summary for investing in Serena

Investment Score

Value for Money
70%
Project Uniqueness
65%
Location & Connectivity
65%
Rental Yield Expectation
70%
Capital Growth Expectation
70%
More information on investment scores

Total Score

Synopsis

Sale Status: Units available in primary & secondary market

Payment Plan: Somewhat investor friendly

Ideal for: End-Users & Investors

Price Range: AED 507 PSF - AED 810 PSF

Unit Types Available: Townhouse

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What Our Experts Think

Serena is an upcoming master community featuring affordable townhouses and semi-detached villas. This community will be located at the intersection of Dubai Bypass Road and Al Qudra Road (opposite Mudon, next to Al Waha Villas, Behind Arabian Ranches 2). These are affordable homes with per square foot prices ranging from AED 507 to AED 810. From the current availability, ticket prices start from AED 1,383,000. Looking at comparables, Serena's average per square foot size is similar to Arabella 3, which will be in Mudon - a more established community.

Casa Dora Townhouses In Serena by Dubai Properties

 Published on Aug 24 2016   1,088 Views   More Videos

 Source: Dubai Properties

 Category: Project Introduction

Casa Dora is the second phase within the Serena master-development by Dubai Properties. The project is launching on the 3rd September 2016 and will offer 2 & 3 bedroom townhouses targeted towards the affordable bracket.

Casa Dora, second phase of Serena launching on 3rd September 2016

2 & 3 bedroom townhouses with a 4 year payment-plan. Contact now to learn how to book on launch day.

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About Serena

Overview

Serena is a new master community by Dubai Properties located in Dubailand. The master community will built in three phases and will feature affordable townhouses and semi-detached villas.  

  • Location: Serena is located at the intersection of Emirates Road and Al Qudra Road (opposite Mudon, next to Al Waha Villas, Behind Arabian Ranches 2).  
  • The community will have a school, mosque, BBQ area, retail center, kid's play area, and community park. 
  • Each phase will feature a different architectural style.  


New Offer (Limited Time - Till Aug 2018 End): 

40% payable during construction, 60% payable 4 years post handover 

  • 10% Booking, 10% Feb 2019, 10% Aug 2019, 10% On Handover, 15% in 2021, 15% in 2022, 15% in 2023, 15% 2024

Bella Casa, Serena - First Phase

The first phase, Bella Casa, was launched in February 2016 and contains contains two and three bedroom townhouses and three-bed semi-detached villas, with homes being arranged around clusters that each contain four to six units.The architectural style is inspired by Spanish and Mediterranean themes.  Completion for Bella Casa is expected by Q3-2019. 

There are four property types in Bella Casa:

Type A: 3 Bedroom + Maids room Semi-detached unit. Built up area of 2,271 sq. ft.

Type B: 3 Bedroom + Maids, End-unit Townhouse. Built up area of 1,936 sq. ft.

Type C: 3 Bedroom + Maids, Middle Townhouse. Built up area of 1,820 sq. ft.

Type D: 2 Bedroom Middle Unit Townhouse. Built up area of 1,472 sq. ft.

The payment-plan for Bella Casa:

10% down-payment

5% payable every three months (total of six installments)

60% payable on completion (Q3-2019) 

Casa Dora, Serena - Second Phase

Casa Dora is the second phase within Serena. This phase contains 2 and 3 bedroom townhouses, as well as 3 bedroom semi-detached villas. Similar to Bella Casa, the homes will be arranged around clusters of four to six units per cluster. The architectural style for Casa Dora is inspired by Portuguese theme. Completion for Casa Dora is expected by Q4-2020. The homes in this phase have slightly larger built-up areas then those in Bella Casa. 

There are four types in Casa Dora:  Type A: 3 Bedroom + Maids room Semi-detached unit. Built up area of 2,569 sq. ft. Type B: 3 Bedroom + Maids, End-unit Townhouse. Built up area of 2,272 sq. ft. Type C: 3 Bedroom + Maids, Middle Townhouse. Built up area of 2,155 sq. ft. Type D: 2 Bedroom Middle Unit Townhouse. Built up area of 1,877 sq. ft. 

The payment-plan for Casa Dora: 

10% down-payment, 5% payable every three months (total of six installments), 60% payable on completion (Q2-2020) 

Casa Viva, Serena - Third Phase

Casa Viva is the third phase within the Serena master development. This phase consists of 2, 3, and 4 bedroom townhouses, as well as 3 and 4 bedroom semi-detached villas. 

There are six types in Casa Viva:  

Bedroom + Maid's room Townhouse. Built up area of 1,877 sq. ft.

3 Bedroom + Maids Townhouse. Built up area of 2,021 sq. ft.

3 Bedroom + Maid's. Built up area of 2,155 - 2,272 sq. ft.

3 Bedroom + Maid's Semi Detached, Built up area of 2,659 sq. ft.

4 Bedroom + Maid's Townhouse. Built up area of 2,216 sq. ft.

4 Bedroom + Maid Semi Detached. Built up area of 2,462 sq. ft. 

The payment-plan for Casa Viva: 

5% down-payment, 5% July 2018, 5% payable every three months (total of six installments), 60% payable on completion (Q3-2020) 

Project Completion Status (as per DLD): 3.10% (as of May 18, 2017)

Dubai Land Classification & Escrow Account Details:

Land Number: 2481

Project Number: 1598

Real Estate Developer: AJFAN L.L.C

Trust Account Number: 19500000110

Account Trustee Name: MASHREQ BANK

RERA Permit No : 15128

Brokerage Firm: Taktical Realty Group LLC 

Positives of Serena

Amenities of Serena

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