Mar 21 2005 

Hircon JV to build 90-storey Dubai Marina tower

Leading Dubai property developer ETA Star is teaming up with the designer of some of region's most sought-after communities to erect a tower destined to become one of Dubai Marina's most impressive landmarks.

Hircon LLC, ETA Star's joint venture with India's Hiranandani Developers Pte. Ltd., is to build a 90-storey edifice, to be known as '23 Marina'.

By linking up with ETA Star, Hiranandani, creator of one of Mumbai's most desirable residential addresses at Hiranandani Gardens in Powai, is consolidating its moves into international markets. In addition to this, its second major Marina project, ETA Star has several other projects under way at Jumeirah Lake Towers and Dubai International Financial Centre.

Towering to 380 metres, 23 Marina encompasses 48 exclusive duplex apartments on the top floors of the 90 storey tower. Each duplex promises a regal way of living with unique features such as independent elevator, open-to-air swimming pool, and private Jacuzzi. Detail to elegance is reflected right from the majestic lobby with a 6 storey entrance hall with advanced facilities, to the magnificent podium exterior design. The residents can enjoy the pleasures of a 5-star health spa, landscaped garden and jogging track, indoor and outdoor temperature controlled pools, children's pool, bubble bath and spas at 3 levels of the tower.

'The ETA-ASCON Group has been bringing expertise in the field of construction and project management to the United Arab Emirates for over three decades. The company was constantly looking for ways to leverage its expertise, and as a result, a new company called ETA Star Property Developers L.L.C. was formed to focus on freehold property development in Dubai's booming real estate market,' said Abid A. Junaid, Executive Director, ETA Star properties.

'ETA Star has been quick to make its move on the local construction scene with projects in advanced stages of development in the Jumeirah Lake Towers, Dubai International Financial Centre and Dubai Marina developments. Furthermore, we are confident that with the launch of 23 Marina project, ETA Star will further strengthen its position in Dubai's property marketplace. This tie-up is brimming with potential and expertise, bringing together the experience and professionalism that are the hallmarks of both companies,' added Junaid.

'I foresee Dubai being the Monte Carlo of the world in a few years and our development has been designed to cater to that kind of clientele. We believe that representing India in Dubai at this juncture is the beginning of an experiment to build better communities beyond India's borders. We quickly settled on a joint venture with ETA Star Properties of Dubai because of their ties to India and look forward to a long-lasting and fruitful partnership,' said Darshan Hiranandani, Director of HIRCON LLC.

23 Marina will be situated in the heart of the excitement of Dubai Marina quay, just a two-minute drive from Sheikh Zayed Road Dubai Marina Interchange. Jumeirah Palm will be five minutes away, as will the World Islands, Emirates Golf Course, the 7-star Burj al Arab and other elite hotels, and Dubai Marina Yacht Club is within walking distance.

'Spacious apartments and lavish duplexes come with an ocean view to relax the mind, body and soul. There are 26 storeys of duplex apartments each with a private plunge pool. This concept is a first in Dubai. Also, minute attention has been paid to designing the breathtaking exterior glass façade, while equal care has been taken to introduce state-of-art technology and posh amenities. The intention has been to create a seamless experience of beauty, aesthetics and luxury,' concluded Darshan.

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