Ras Al Khaimah-based real estate developer and investment company, Al Hamra, has signed a management agreement with Emaar Hospitality Group, to operate the new Rove Hotel at its Manar Mall in Ras Al Khaimah.
Al Hamra which has just completed the first phase of a US$100 million expansion and upgrade of Manar Mall, will begin construction work on the new hotel later this year and is scheduled to be operational in 2020.
The appointment of the contemporary midscale brand, Rove Hotels – developed as a joint venture of Meraas Holding and Emaar Properties PJSC - is strategic, aimed at attracting a new generation of visitors, looking for some fun and a little retail therapy. The 250-room property is designed for the value-conscious modern traveler, who demands reliable, modern and uncomplicated service in a tech-driven environment.
Benoy Kurien of Al Hamra said: “Manar Mall is the leading hub for social, retail and leisure activity in Ras Al Khaimah, and a major draw for the growing number of tourists to the emirate.
“Adding Rove Manar Mall, to our existing offering, will attract an even broader range of visitors, particularly young families, shopaholics, Gen Y and ‘staycationers’. Essentially, it will offer an all-round hospitality, retail and entertainment experience that focuses on fun and value-for-money.”
The rooms, several of them inter-connected to meet the needs of families, will feature TV with a smart media hub for super-charged entertainment, free high-speed Wi-Fi, ultramodern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more.
In terms of food and beverage, Rove Manar Mall will feature The Daily, an all-day restaurant that serves international flavours. The hotel will also offer convenient meeting facilities with the Rove Pit Stop serving as an ideal venue for informal chats and socialising. Guests also have the convenience of late check-out at 2pm.
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “We are thankful to the Ras Al Khaimah government and Al Hamra for their trust in us in contributing to the emirate’s hospitality sector. The young Rovers of Ras Al Khaimah will have a destination that truly meets their aspirations in Rove Manar Mall.
“In addition to serving tourists, it will also be an ideal stop-over for visitors to the mall as well as for the growing staycation segment. The value offering of Rove Manar Mall will be underpinned by our commitment to super-efficient service that sets the Rove Hotels apart.”
Al Hamra has a current portfolio of four luxury hotels and resorts, including the recently opened The Ritz Carlton, the iconic hospitality brands such as Waldorf Astoria Ras Al Khaimah, Hilton Al Hamra Beach & Golf Resort, The Al Hamra Residence and Village.
Frederic Savoye, President of Hospitality Business, Al Hamra, said: “We own 20% of all hotel rooms in Ras Al Khaimah and are committed to increasing capacity in line with the burgeoning tourism market which has seen incredible visitor number growth in recent years. RAKTDA has done a great job of highlighting and promoting the destination and have secured some of the best occupancy levels and Average Daily Rates (ADR) growth in the Middle East.”
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