SPOTLIGHT: The Affordable Home Show Dubai Jan 2016

October 08 2015
By Lookup.Ae Sales

The Affordable Home Show is scheduled for the 21st – 23rd of January 2016 at the Amphitheater in Dubai Media City.

WorldSouq's Property Show in DIFC Nov 2014

WorldSouq is an Events & Exhibitions Company based out of Dubai. The company seeks to deliver events which are experiential, interactive and consumer focused.

WorldSouq is best known for its Money Souq brand which has hosted various financial events that helped connect consumers with Personal Finance Companies. In 2014, WorldSouq conceptualized and hosted the Property Show in DIFC with an emphasis on showcasing luxury property developments in Dubai.

Earlier this year, the company announced its second real estate exhibition to be built around the concept of Affordable Housing in Dubai. The Affordable Home Show is scheduled for the 21st – 23rd of January 2016 at the Amphitheater in Dubai Media City.

We had a chat with Ranna Mokhtarzadeh, Head of Sales for the Affordable Home Show to discuss the event and the various opportunities it offers to real estate firms, solutions providers and potential buyers & investors of property in Dubai.

So what is the concept behind the Affordable Home Show?

In a nutshell, the Affordable Home Show will be Dubai’s first multi-branded property show that focuses on affordable solutions in the UAE’s real estate market from home-decor to investment opportunities targeted towards the middle market segment.

How is this show different from other property exhibition events that take place in the UAE?

The event will offer a unique family fun-day-out by combining a highly targeted showcase of Dubai’s affordable properties and home solutions while at the same time offering activities for children, live entertainment and food & beverage outlets.

What kind of opportunities are there for Real Estate Developers?

We’ve spent a number of months talking to potential partners and conferring with our target audiences. While there are many opinions about the state of the real estate market, there appears to be a consensus that buyers & investors of property in Dubai are focused on the mid-market segment and are seeking value propositions.

Over the past 18 months, a number of real estate developers have launched projects with very affordable entry points as well as attractive payment-plans. By some estimates there are at least 40 – 60 developers in Dubai at the moment which are selling off-plan.

With so much choice out there, we think the Affordable Home Show is a great platform to bring together some of these real estate developers. We’re inviting developers to show-case their projects in a relaxed setting and demonstrate the value that they offer in this market.

What other kind of companies are invited to exhibit?

We’ve built our exhibition around property developers, Consumer Finance Firms, Furnishing & Home Products and Home Service providers.

Why did you select the Amphitheater in Media City to host the Affordable Home Show?

As a consumer focused event, Media City Amphitheatre accommodates us in several ways. Firstly it’s a well-known venue, conveniently located and offers the space needed to pull off a relaxed, festival-feel that The Affordable Home Show will provide. As an outdoor venue, it’s conducive to the weather in January!

The Affordable Home Show will take place on the 21st – 23rd of January 2016 at The Amphitheater in Media City.

For further information on sponsorship and exhibiting opportunities contact: or visit

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